Many marketers shrink from the prospect of learning to edit HTML code. But not only is it easy to do (because when HTML was created in 1993 by Tim Berners-Lee, who wanted it to be a text-based programming language), there are many fine reference places on the web that are happy to supply all the information you need to do it.
In fact, when doing a search for HTML, a marketer will find so many resources, the problem becomes choosing the best. And, even better than that (Frugal Marketer that I am), they're all FREE.
In fact, the only mistake that many new marketers make is in trying to edit html code that's been computer generated by one of those "automatic" programs, like FrontPage. Those have always been notorious for inserting all kinds of unnecessary code, in order to cover a multitude of options.
But this also mystifies the process, leading many to think coding is "hard". But it isn't. And, since it is the basis for all web-based content, it will be around for many years to come. So, go ahead, dive in and learn to code.
By learning to code, marketers free themselves to control their own content, their own site and gain all their own traffic-- no more having to share it with a blog site, or do without it altogether. With that in mind, I've created the following column: (Ta-da!)--mo
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