As the survey in the News2U2 story points out, much like its offline predecessor, many marketers get ahead simply by developing a wide network of colleagues through business and social contacts on the internet and, with each new opportunity, either broadcast it to the group at large or contact each person individually to promote it.
In fact, this is a very common way that many of the major marketers continue to find new ventures-- and why they always seem to be ahead of the crowd.
Developing a network of your own is one of the keys to succeeding in marketing and happens simply by being a social creature. Visit forums, creating genuine posts (no spamming, mind you-- the key to this type of marketing relies on making a positive impression) that display your knowledge and intelligence. Or, invite those that impress you to IM--
The most important aspect of this is that you make FRIENDS first, then market later. I get together with several marketers regularly and we inevitably end up with an i-marketing version of you-show-me-yours- and-I'll-show-you-mine" (a clean, version, really). I've learned about many of the best promotions and products this way. And, since I respect those who recommend them, I am twice as likely to seriously consider them.
Of course, one aspect of this is to respect the fellow marketers' decision, no matter what. Because, guess what? They may not be interested in this idea, but like the next one. And, after all, just considering it is a gesture of friendship.
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