In the last year one of the Buzz-words going around the internet has been "Ad Tracking". And, to some degree, this IS an effective marketing tool. The only major disadvantages to them seems to be that ad trackers are so limited and they add yet another chore onto a marketer's list-- plus, they cost money. &#
That is, ad trackers are great-- once you revise all the ads you've ever placed anywhere, anytime, forever and ever, Amen. I, for one, don't have that much organizational ability-- and I don't know many who do!
But I have found that, if I study the site statistics in the back office of my website, there's little need to HAVE an ad tracker because all the information is RIGHT THERE! Now, every host server is different. But most, in some way or another, offer statistics for each site.
And site statistics not only show kilobytes and where visitors are going on your site, they also show referrers and, when they can click on a link, where those referrals are coming FROM! By studying THESE pages (which show where your ads are) you know which are working and which aren't. In the case of Host4Profit, they break it down
Now, understandably, if you don't have a website, this won't work.
So for an affiliate who only has affiliate pages, the only course of action is to use an ad tracker. Luckily, more and more companies are ADDING their own ad tracking for their affiliate programs as a feature. And, if you ask me, if your affiliate systems don't have one, you should suggest that they get them. Because, when a marketer knows what's working (and what's not) they have more control over their ad campaigns.
And that means, more success.--mo
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