On my main blog I have talked about the newsletter I will have up and running, possibly as soon as late next week. But it occurred to me that, in doing this, I am actually practicing Frugal Marketing. Why?
TIME
Time is every bit as important to any marketer as money-- even more so, to marketers not making much. And my new newsletter (Tracker Mo's Report) will be replacing ALL of these blogs. When it goes live I will create a last post here, directing visitors to the sign up page for the newsletter. And, for those with a site feed, this will also be available with an RSS Feed, as well as an email opt-in (at present), so visitors will be able to continue to view this in the same manner. The only thing they will have to do is change the feed link. But the point is, I will save enormous amounts of time by combining the three subjects (plus my articles) and make it a time saver for my visitors, too, since they can view the information all at once, rather than by visiting several blogs.
TRAFFIC
What initiated the decision to go forward with a newsletter was the moment I realized that I am generating all kinds of traffic for blogger.com, traffic that may or may not be going on and looking at my own site and, most important, traffic that could be going directly to my site. Why? For those who don't have a website, blogger is a means to an end. But I HAVE a website, plus the capability to edit in html. Why give blogger (and Google, since they bought out blogger a long time ago) my traffic? Traffic is a huge factor in site rankings. . . and, while it's a good thing to create a blog when a marketer first starts out, it's ridiculous for someone like myself to continue giving it away.
REDUNDANCY vs. REPETITION
While repitition is a wonderful marketing strategy, redundancy is not. Short form: writing two to three separate blogs a day, plus two articles a week is redundant. That is, I am doing the same work, over and over, that amounts to the same thing. Better to write four different sections in one newsletter and publish it twice a week, then distribute THAT widely.
So, you see. By making this newsletter available, I am practicing frugal marketing.--mo
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