Marketers have been among the slowest to embrace the new technology of RSS Feeds, despite it's amazing time-saving advantages. Marketing, after all, is not just about making money-- anyone could make money marketing if they spend enough time at it. Heck, a monkey could make enough money. Real success is much more than that. It means living the dream-- spending, oh, an hour a day working while raking in gobs of money.
Yet marketers hate the fact that RSS Feeds are so uncontrollable. Or, are they? Let's look at that logic closely:
Traditional Marketer: They can't be tracked, for one thing.
Can't they? Why can't they be tracked? An RSS Feed page is like any other. So is tracking its traffic. It simply needs unique link codes that will tell the marketer that, through this feed, the ads within the RSS Feed material is recieving "x" amount of traffic.
Traditional Marketer: Okay, well, they don't provide a window of advertising-- like an opt-in list does.
By creating a newsletter or another RSS Feed (even a blog, which automatically creates a feed), and including the advertising within the content, those ads go out just like any other type of opt-in list. Plus, they completely by-pass spam filters and other means of diverting advertising.
Traditional Marketer: But, how will I know if people are reading my ads?
Ah, now we come to the point of it. Many marketers delude themselves into believing that, by emailing an ad to an opt-in list, they have a captive audience. Ironically enough, those same marketers routinely delete and/or filter out all kinds of unwanted spam-like or near-spam emails themselves, yet believe that others are listening to them. It's an illusion.
No one is listening to your emails any more than you are listening to theirs. And the auto-responders and lead generators are more than happy to continue this illusion as long as they possibly can-- it's their bread and butter after all. They're like shovel-saleman at a gold-rush-- i.e., the last person to admit when the gold vein has run dry.
The delusion is becoming harder to believe, yet many still cling to it. But email marketing has seen its hey-day. In fact, it won't be long before those same "shovel-salesmen" find a way to cash in on RSS Feeds. THEN they'll not only ADMIT that email marketing is dead, they'll urge you to get in on the new wave-- at a price.
And the truth will remain the same, now as before: What will really sell anything is
- Good product
- Getting that product in front of people interested in buying it
- Good Marketing Skills, i.e., presenting the product properly
That's it. If anything, RSS Feeds are simply keeping us all on our toes. Plus, they save all kinds of time, not to mention money! -- Tracker Mo
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