While both of these phrases were around prior to 2006, they have suddenly burst from the pact -- both as phrases and marketing trends -- and threaten to drown most of us with their repetition and over-use.
In fact, Buzz has crossed over to other mediums entirely, with various commercials and at least one television show using it in their name, radio shows adopting it and (probably the originator), the motion picture industry. But after examining the meaning of the word "buzz" (i.e., a low, repetitive thrumming sound, usually associated with mechanical saws and bees), I have to wonder why this word has gained so much popularity? I mean, is it really a good idea to be associated with things that annoy others? Or is that the idea?
And if I find one more "exciting Pre-Launch" in my inbox, I may just choke. Pre-launches used to be a way of generating some excitement about a new product or program, to get the ball rolling, so to speak. Now, if you aren't in the pre-launch, you may as well not bother joining. Because, with "pre-launches" between 6-8 weeks long, the actual LAUNCH is almost anti-climactic since most of the marketing community has already made their decision about a company by the time it comes along.
Excuse me? Where's the "pre" in that?--mo
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