| 3X The Traffic |
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| In A Word |
Word(s)
One reason I called this column "In a Word" is because that's how fast someone can judge an author when even just ONE word is used poorly or improperly. Sad, but true.
Recently I noticed many webpages with the word "an" instead of "and." As in, "the product an the service." Whatever the reason for this -- ignorance or sloppiness -- it is still the kind of thing that will turn away intelligent readers and damage credibility. And, heck, technically speaking, that's only ONE LETTER that's been dropped!
It all comes back to the subject of professionalism and creditiblity. If you care enough about what you're doing, take the time to do it right-- it's well worth it in the long run.--mo
Click Here For More of In A Word (or Two)
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| Every Day HTML |
Comments and More Comments
One of my favorite HTML tools while editing is the comment tag. This little tool allows me brave what would otherwise be a heart-pounding editing attempt and try things out without destroying the site I'm working on. I love it!
For anyone unfamiliar with this bit of HTML coding, a comment tag "blanks out" or nullifies everything within its opening/closing tag. They look like this:
Opening tag: <!--
Closing tag: -->
<!-- So A comment like this would normally vanish on a page -->
Not sure of which code to remove to make a change? Comment it out, test it, and you'll see what happens-- all without worrying about losing one character of the phrase. While it's still a good idea to work offline and back up any changes, this little tool can save hours of lost data and helps the chicken-hearted (like me!) brave the world of HTML.
Also, comment tags can be used in another way-- to "comment out" portions of a page that you may want to put back in later. For instance, if you want to change banner ads to keep things fresh, it's easy to set up several and comment out all but the one you want to display. Then, it only takes two minutes to change the advertising.
The only thing to watch out for is OVER commenting. Comment tags begin to do strange things when there are comments within comments. So try to avoid this, especially.--mo
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| SITE-SEEING: REVIEW of
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TRAFFIC HOOPLA
For those marketers serious about traffic exchange or safelist marketing, Traffic Hoopla is a must. Traffic Hoopla is an i-tool that organzies all of a marketers' various traffic exchange and/or safelist marketing into one co-hesive site.
More than that, Traffic Hoopla also recommends new sites and reports on the marketer's traffic from each of the sites to which they already belong.
And, too, it provides an easy downline builder by providing one page where all referral links are listed.
OVERALL RATING: 
See Past Reviews HERE
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| MARKETING Successful Writing Dynamics For Online Marketers |
Much to their surprise, many online marketers discover how much writing is involved with marketing. Since few aspire to "be a writer," this comes as a mild shock as they face the challenge of writing everything from web content to articles to emails, etc., etc. While it may seem like a daunting task at first, the good news is that, with practise, learning to write professionally is relatively easy, once the dynamics are understood.
Because when the dynamics are overlooked, whether through ignorance or other reasons, the results are the same: poor sales, low sign-up response, and little success. And the marketer remains mystified as to why. Why do their emails have no response? Why are their articles remaining unpublished, despite submitting to hundreds of markets? Why doesn't their site have more visits or re-visits? Why.
1. THIRD-PERSON PERSPECTIVE
First and foremost, the "third-person perspective" is the standard. In writing, there are three perspectives: first-, second- and third-person. First- and second-person are most common in fictional work or confessional-type articles, while third-person perspective is used almost exclusively in professional business writing.
To write in the "third-person" is to remove the author's presence from the content as much as possible. This is necessary so that the primary focus shifts to the idea or proposal. This is referred to as "perspective" because there is no one rule: rather it is a way of phrasing each sentence.
2. BREVITY
In editorial work, curtailing superlatives is a matter of taste and style. In business writing, it is a matter of respecting the reader's time and the space alloted, both of which are limited. Excessive wording is not discouraged simply for its own sake. Rather, in the no-nonsense world of business, concise wording demonstrates a thorough analysis of the issue, thereby successfully conveying professionalism.
3. FACT-BASED
Business writing is comprised of 85% fact-based information and 15% expert opinion. This is due to the serious nature of the work, which leaves little room for speculation. Of course, many articles are based on some opinion or viewpoint. But the opinion is not the focus. Rather, it is the facts that brought about this opinion that matter. As when winning a debate, stating facts are a stronger weapon than voicing opinions.
4. PRONOUNS
Unless the topic of an article is a specific person, use of pronouns (such as I, me, my, you and your, especially) should be replaced by specific nouns, such as the group or groups specific to the article or content. For example, this article relates to writers and online marketers so both can be used directly.
The only noteable exception to this may be in writing letters or emails which, by their very nature, demand a first-person perspective.
5. GENERAL FORMAT
In fiction, most writing begins with the background and reaches a climactic conclusion. In business writing, the opposite is true because the most important facts/information begin the content and it graduates down from that. This is to ensure that the most important information is readily available, even to those only skimming the item.
Also, one general tip is to always use positive phrases, rather than negative. For reasons that defy logic, positive phrases are more direct and to the point. It is always easier to say, "facts speak for themselves," rather than, "while opinions are important, unless they're based on facts...etc."
6. SPECIFIC FORMAT
Because of the nature of business writing, a certain amount of formality is expected. This includes proper grammar, punctuation, etc. Additionally, contractions (don't, can't, etc.) should also be avoided, as should clauses and quantifiers (i.e., though, but, also, etc.) wherever possible. Of course, there are times when this is unavoidable, especially when continuity and readability issues are involved.
One good rule of thumb is to follow the standard essay format. This consists of:
1) Declaration (Opening) paragraph
2) Three-to-Five Argument/example paragraphs
3) Closing/conclusion paragrah
Though more sophisticated formats naturally develop from this, most articles/content adhere to this basic formula.
7. THE INTERNET FACTOR
Until this point, the above items universally apply to all types of business writing. In fact, some points become even more relevant, such as brevity and facts over opinion, BECAUSE the potential audience is more diverse and easily distracted. And, too, writing successfully for the internet is very much like walking a tight-rope without a net because there is no editor to review the work, no fact-checker to be certain of the details. The writer, themselves, must supply these and their own reputation -- rather than a magazine's or department's -- will be casuality if they fail.
Plus, the proverbial "wow" factor must be considered. Because, while it is much easier to publish something on the internet, ironically enough, it also becomes much harder to find a significant audience. To compensate for this, a certain amount of leniency is afforded, true. But that leniency is limited, too.
So, while these policies define the basics of all business writing, to be successful online requires both a good understanding of the writing technique, as well as a general understanding of the internet. Marrying the two successfully will lead to the writer's own success.--mo
Click Here For More Articles
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| TRACKERMOSIA |
Schedules & Success
Well, here's a real kick in the pants! Just when you have a great schedule going, success comes along and totally blows it! :) Not that I'm complaining, mind you. But I know many people had signed up to Tracker Mo's Report and...
Lo and Behold! It disappears!
Well, not really. I did have to go on hiatus for a few weeks, due to some unexpected success. Translation: my own success was creating so much work, I didn't have time to do all the work I'd already planned. (Told ya! It's a kick in the pants.)
On a brighter note, the newsletter seems to be popular (more about this in my "Letter From The Editor"). YEAH! And I have managed to find a good compromise that will ensure Tracker Mo's Report will continue on, at the pace I set for it, once a week, on Thursdays.
There have been a few changes to it, but not many. For one thing, I've combined Site-Seeing and Reviews into one column. For another, I've cut down both the news stories to one a week and will write either an article about marketing OR writing, but not both. I was not really pleased with the quality of the last Report anyway, and I'd rather retain more quality than quantity.
But the columns (blogs) will continue and return to a more regular basis. In fact, I'm planning to post them more than once a week on my website and in my blogs and choose the best of the week's additions to include in my newsletter.
This has been a real lesson for me about online success.
Because Success in itself takes time. It means new sign ups with questions-- and those questions need answers, if you really want them to succeed.
(Continued at right)
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| Frugal Marketer |
The Rare Find-- And Right UNDER My Nose!
My job is so much easier when I can recommend something that has more promise, more potential and that I have personal experience with. It's like a gift.
Well, OPFM has just announced the PRE-LAUNCH of their OWN brand new system, one that I've dubbed (nothing official) the OPFM Success Center. The reason I've called it this is because it is a complete online marketing center, with both i-tools and training that will help a wide range of marketers, from novice to expert, succeed. Plus, it is being offered for the ridiculously low price of only $7/month.
But the best part about this whole system is that it has a graduating matrix that manages to earn the AVERAGE (not just the top level) user $11,000+ with a relatively small downline.
This is still in Pre-Launch so the entire site isn't up and running yet. But if you sign up today, you'll be glad you did-- it is, BAR NONE, better than any existing system -- both in product and payout -- on the internet today.
(See? That was so easy.)--mo
Click Here For More Frugal Marketer Tips
(Cont'd.)
It means working with others to leverage that success. It means moving on to a whole new level.
Well, that took me for a bit of a spin. But I'm back now and believe my New and better schedule will accommodate everything. Does this mean I work more than ever? Heck, no! Because I keep finding new and better ways to optimize my time! :-) --mo
Click Here For More TrackerMosIA
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| Featured Product |
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| From Tracker Mo's Desk |
As some sharp-eyed readers may have already noticed, the new Tracker Mo's Report is a little different than the initial editions. In those editions I had warned of on-going changes. But, what even I hadn't anticipated were the changes that precluded The Report's absence for 3 weeks. Due to various online and offline issues, this was unavoidable.
And, in fact, part of those issues did include the ambitious beginnings of this report. In fact, I wondered how many readers actually read the entire report: It was almost too much. At any rate, the report has been trimmed down to one news story and one article per week. The columns will continue as before, with only a minor change to the Site-Seeing and Reviews areas, which have been combined. This streamlining was done with my new schedule (not to mention my sanity) and the readers' in mind.
Thank you for your patience during this time. Hope you like these changes!
Marige O'Brien
(Tracker MO)
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