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Another Installment in As The Marketer Turns. . . LOL! Though some of these make me squirm with embarrassment, they do show the developments as a marketer and in marketing-- it's everything from fun to frustrating. Just like the rest of the internet. (So, you "think" you want to work here, huh?) ;-)

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Life, Interrupted
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One of the inescapable facts of life is that, no matter how hard we try, sometimes offline life intrudes in our online business. This was the case for the last few days.

Without going into details, the fact is that for the last two days I was barely able to go online long enough to check my email and check-in at several sites. While we all strive to make our online business as self-automated as possible -- and some are better at this than others -- most must continuously monitor and supervise their online business to keep it alive. What do we do when life interrupts?

My emergency was relatively minor. But suppose I'd been in some kind of accident and ended up in the hospital for a week or more? What then? Suppose I couldn't have checked my emails? Would everything have just ground to a halt? What if I had had sign-ups during those days, people who needed attention soon after so that they could, themselves, move forward while they were new and fresh and had that "zest for beginning." A couple of days can make that fizzle out.

How does a marketer keep their online business running when they can't be there? At this point in my business' development, I feel like a mother to a small baby. It's gone beyond its infancy stage, but it's hardly able to be left alone for days at a time. If ever.

I suppose, as I develop my own contacts, I can work out some kind of "emergency back-up system" with some one. Then, just one email to the other person would assure the one in need that their system wouldn't falter during unexpected absences. But that person better be pretty well trusted. Uplines might be a good place to start. hmmm.

Of course, this is all theoretical right now. But, not totally impractical. After all, even working at home, one can encounter just as many sudden emergency situations (if not more, since many people begin working online because of health concerns) as anyone else.

IF the ultimate objective is that the system runs itself (not all are), this is only a passing concern. But if the system will always be inter-active to some degree, then back up systems need to be considered. During my two days of near exile, I even thought about the worst-- what if I just wasn't here anymore. What then? Though I have documented much of my information, no one really knows what I do or how often I do it. No one really knows how to run it. So, perhaps part of my organizing must include a certain amount of documentation relating to that type of situation. None of us is getting any younger. And none of us lives forever.

In the next few days, too, I will be re-organizing this blog. I have tentatively renamed this portion, Tracker Mo's Articles, because I intend to keep these articles as a blog for the time being. My journal segment may be called Tracker Mo Runs and I'll move all these entries to that (assuming I can) to organize them better. How this works out, is anyone's guess. --mo




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