Well, despite finding little time to breathe lately, I decided another blog was needed. This one is devoted to a subject that's close to my heart-- Writing For The Internet.
Besides its relative proximity to my primary pulminary organ (ahem-- heart), it is also one that needs attention. Far too many marketers shy away from writing, feeling intimidated and overwhelmed by it and lacking the confidence or interest to study it. But business writing (which is what internet writing is), is nothing like the horrid exposition of high school or college. Well, okay, it is something like it-- but not nearly as boring.
Afterall, articles are really just essays, enhanced; emails are letters online; and advertising is an outline, on steroids.
For those who never aspired to be a writer and may not even enjoy writing (or reading) all that much, this blog will help with pointers and tips that will improve every aspect of writing online.
Thus, In A Word (or Two) is born. (Ta-Da!)
To somehow fit this into my schedule, I will continue to add to this blog daily, but split additions between The Frugal Marketer and In A Word (or Two), adding to them on alternate days. At least, that's the plan. All have RSS Feeds and can be added to your Feed Reader instantly.
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