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Another Installment in "As The Marketer Turns. . ." LOL! Though some of these make me squirm with embarrassment, they do show the developments as a marketer and in marketing-- it's everything from fun to frustrating. Just like the rest of the internet. (So, you "think" you want to work here, huh?) ;-)

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Hah! Anyone who thought I could limit myself to one post a week was out of their minds-- and that includes me. As if. I knew I wouldn't be able to do it. It's too hard turn it off and on. So, instead, I've decided that I'll continue to post as I wish and just pick the best ones from the week for my report. This is the part of the job I like. I could write all day, every day. Unlike some jobs, which are just, plain DULL.

Talk about dull jobs.

If there's anything I hate more than having to work (I'm warning you now: I win the lottery, I am SO outta here!), it's having to do dull, repetitive work.

Off and on over the last few days I've been trying to catch up on two especially dull and repetitive chores:

1) Revising the links within my archived blogs to redirect to my site (booorrrring!)
2) Uploading all my old opt-ins to my new auto-responder.

Who ever said working online was easy? (not me.)

Now, maybe some feel it's wrong to re-direct all the links to my own site. I happen to think it's a real way to fully utilize the blog as a business add-on because it gives the site a whole 'nother source of exposure / traffic. Personally, I'm only irritated that I hadn't thought of this before. Because I waited so long (over 6 months), I have over 50 pages to revise and re-direct. Course, this means I will be adding over 50 links to my site-- real, viable links, that is -- but it also means I have to edit and re-direct 50 PAGES.

Yikes!

The other chore (uploading opt-ins) is the last leg (and the last dance) of my email marketing days. Yesterday, as I diligently edited a list containing all of my previous newsletter list (almost 1000 that used to follow my old newsletter), I began to get kind of irritated with them. Hey, they irritated me even before I switched auto-responders.

Why? Because all these people opted in to that newsletter but never went any further-- never signed up for anything, never took advantage of any links. For all I know, they joined somebody else's program. Hmph!

I do blame at least half of it on the newsletter, which was a pre-written series of 216 emails that I got with my PIPs membership. They're good emails-- all filled with interesting informative tips on marketing. But they're not a newsletter. I'm even thinking of re-packaging them as that and seeing if anyone's interested in them. Maybe. . . someday.

But the other problem was, I had a second auto-responder in which I had over 100K opt-ins... which I'd built up slowly over the course of many months. But when I discovered that auto-responder was getting filtered out of too many email servers, I had to find a new one.

Now, finding a new auto-responder is no easy trick once you have a huge list like mine. Many will only allow you to use THEIR leads. Others will only allow between 1000-1500 imported leads per day. Heck, my own host server has an auto-responder program, but only allows a few hundred a day. Why?

Because no one really wants imported leads. No one really wants an email marketer changing auto-responders. Okay. They may have a point. After all, if a spammer could change auto-responders every other day, they probably would. And who wants to encourage that? But for those of us who are trying to get the system to work the way it was INTENDED, this is all very frustrating.

So, back to my chores. On a beautiful May day, when I should be out biking.--mo




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